Search Engine Marketing Case Study: Ash Supply Company

Ash Supply Company, located in Littleton, NH, is a distributor for Fisher brand snowplows. They wanted their website - www.ashsupply.com - redesigned with the goal of getting more targeted traffic from search engines. When this project began, their website was nowhere to be seen on Google for terms related to Fisher snowplows.

Blue Moose Technology designed a solution for Ash Supply that included a website redesign, keyword research, and full website optimization. By focusing on the right keywords, adding relevant content to pages, and designing the website with Google in mind, Ash Supply's turn-around was very impressive.

In just three weeks, Ash Supply went from no rank whatsoever for any Fisher related keywords to having amazing results for their most important keywords on Google. Here's a small sample of those results:

Search Term	Rank
"Fisher plow blades"	#1 out of 110,000 websites
"NH snowplow"	#2 out of 139,000 websites
"Fisher plow dealer"	#2 out of 149,000 websites
"Snow plow financing"	#1 out of 486,000 websites
"Fisher LD Series"	#1 out of 1,950,000 websites
"Fisher MC Series"	#1 out of 3,290,000 websites
"RD series Fisher"	#1 out of 13,400,000 websites

Perhaps the most intriguing result is that for many of the results, Ash Supply enjoys better search engine placement than Fisher's own website, www.fisherplows.com.

A combination of smart redesign, good content, and thorough search engine optimization has increased their website traffic by 250%, attracting many new customers to a website that just a few weeks ago, was nowhere to be found on Google.